September 11, 2017

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American Amazon Prime Ad and What We're Missing

September 11, 2017

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American Amazon Prime Ad and What We're Missing

September 11, 2017

Here's my video analysis of how one more layer can add so much more to your story. The current Amazon Prime ad running in the States today is about a new baby, a Golden retriever and a lion toy.

 

It's what we see ... and don't see ... that makes the difference. I compare the first 20 seconds of the Japanese ad [that runs about 1:15 minutes] and the truncated American version here:

 

 

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